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New services

New services provided by Asti Advertising  - Human resource consultancy

   The developping of Romanian companies and organizations in the last few years provided changes in the life of consultants too. As many of out partners know our firm, Asti Advertising began his activity offering consultancy in marketing and advertising mostly for companies involved in business to busines. As our customers developed, and antreprenorial culture developed too, most of our customers grew up their demands, especially those regarding quality and new services, the more and more elevated. For example, some of our customers, to whom we managed some simple advertising campaigns in the beginig, started to demand complexe market researches for industrial and consumer markets, marketing plans, strategies, online marketing etc.
   On the other hand, many business firms realized that one of the key factors to succes or failure is the management of human resources, especially the sales forces. We met this problem, as we helped business firms, mostly in trading, developping their marketing activity. These companies, beside marketing services demanded also help in recruiting, employing sales forces: sales managers, warehouse managers etc.

   As we understood the importancy and potential of this market niche we started to develop consciously new services in this field, using our personal experience from previous years, when we used to work by major local companies’ management.
   We developed very strong partnerships with Profiles International Romania and East Europe Consulting. As consultant-partner of Profiles we are capable to offer professional HR services: testing, developping HR, using the most performant methods and tools, developed, tested and used with or by 45.000 firms from 120 countries.

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O experienţă nouă în marketingul (industrial) online. Noile tendinţe pe pieţele de larg consum, dar şi cele de tip business to business ne oferă produse fizice şi servicii cât de cât palpabile prin medii online. Acum am avut o experienţă inedită, mai precis vânzarea personală a unui serviciu online. Partenerii noştrii de la G Systems au dezvoltat o platformă online de urmărire şi control al producţiei, accesibilă prin internet din orice loc, care nu necesită prezenţa managerilor în fabrică, pentru a fi la curs cu ce se întâmplă în producţie.  La prima analiză ni se părea logic, ca fiind un produs (serviciu) online să fie promovat, valorificat tot online. Dar la o analiză mai profundă, am realizat şi am căzut de comun acord, că o campanie de promovare - comercializare numai online, n-are nici o şansă.

Ideea de bază este acum, că este nevoie de vânzare personală intensivă, focusată pe o nişă bine definită. Vânzare care poate fi susţinută de elemente online.

...mai departe