Partnership between Restart Drink Romania and Asti Advertising
The marketing of a new product is a challenge for any (marketing)consultant company. Restart Drink Romania (located in Gyergyócsomafalva, Harghita County) introduced the special drink, with hangover fighting effect to the Romanian market.
In its effort the company was helped by the Asti Advertising marketing consultant firm.
Without specific support as multinational brands have (national campaigns with huge budgets) Restart Drink began with small steps. Advertising Asti, from the position of marketing consultant for the young brand in Romania, contributed greatly to this effort in the first phase locally, then at country level. Offsetting the huge budgets of (direct or indirect) competitors marketing consulting firm Asti Advertising, sought the most effective, low-cost methods, often resorting to interactive, guerrilla tactics.
Key areas where the company has worked with Restart Drink:
• Creating interactive promotional materials: print, digital, audio, video
• Obtaining permits, negotiations with authorities
• Create and manage facebook page through interactive materials, online advertising
• Representing the brand at events, organizing BTL events: International Fitness Convention (from Hotel Marriott Bucharest) and Kangoo Fatburning Marathon (in partnership with Kangoo Jumps Romania) Silent Dance series of events in partnership with Becherovka and Tatra Tea, sports competitions (skiing, rally, offroad),mountain rescue events, salsa festivals, cultural events (WUnderfest), Tusvanyos Summer Camp, etc..
• Preparation and organization product listing in Mol gas stations national network
• Support distribution: collaboration with onfield salesmen of local and regional distributors through visits and negotiations with potential partners in order to enhance the listing and sale of the product, using pull and push methods.
In about 6 months we managed collaborative listing of the anti hangover drink in most counties, ie nearly 200 locations from supermarkets to corner shops, gas stations, the pubs and cafes to clubs, the terraces, swimming pools and even sports - fitness centers.
In its effort the company was helped by the Asti Advertising marketing consultant firm.
Without specific support as multinational brands have (national campaigns with huge budgets) Restart Drink began with small steps. Advertising Asti, from the position of marketing consultant for the young brand in Romania, contributed greatly to this effort in the first phase locally, then at country level. Offsetting the huge budgets of (direct or indirect) competitors marketing consulting firm Asti Advertising, sought the most effective, low-cost methods, often resorting to interactive, guerrilla tactics.
Key areas where the company has worked with Restart Drink:
• Creating interactive promotional materials: print, digital, audio, video
• Obtaining permits, negotiations with authorities
• Create and manage facebook page through interactive materials, online advertising
• Representing the brand at events, organizing BTL events: International Fitness Convention (from Hotel Marriott Bucharest) and Kangoo Fatburning Marathon (in partnership with Kangoo Jumps Romania) Silent Dance series of events in partnership with Becherovka and Tatra Tea, sports competitions (skiing, rally, offroad),mountain rescue events, salsa festivals, cultural events (WUnderfest), Tusvanyos Summer Camp, etc..
• Preparation and organization product listing in Mol gas stations national network
• Support distribution: collaboration with onfield salesmen of local and regional distributors through visits and negotiations with potential partners in order to enhance the listing and sale of the product, using pull and push methods.
In about 6 months we managed collaborative listing of the anti hangover drink in most counties, ie nearly 200 locations from supermarkets to corner shops, gas stations, the pubs and cafes to clubs, the terraces, swimming pools and even sports - fitness centers.