HU RO EN     

Asti Advertising reaches 5 years

   5 years. For some mean much, for others it is banal. For us the last five years have been years with a series of intense challenges. Our company launched in the short period of economic boom, has seen an intense period of development, supported by enthusiastic founders. Along the way we met the profound economic changes that marked dramatically the lives of thousands of companies. Changes, which were foreshadowed by the renowned Alvin Toffler, still forced us to reinvent our business.

   With
innovative thinking, through flexibility, which often involved enormous sacrifices, we managed to stay on the market. After the first phase we focused on business to business marketing, we gradually expanded to FMCG marketing and sales systems, and gradually  started working with the public sphere. First, we took important steps in human resource development projects.. After market research, marketing consultancy, development and implementation strategies, advertising campaigns, gradually changed to professional trainings for adults.
    Collaboration with universities helped us to have a clearer view of necessity and direction of the changes.

   Our partners
, with whom we worked often in very difficult external conditions, they have their merit in our development. Thank you!

   Now, five years later we are still here, ready for the next 5. Together, through continuous development and innovation, responding to new challenges.

 

Blog

O experienţă nouă în marketingul (industrial) online. Noile tendinţe pe pieţele de larg consum, dar şi cele de tip business to business ne oferă produse fizice şi servicii cât de cât palpabile prin medii online. Acum am avut o experienţă inedită, mai precis vânzarea personală a unui serviciu online. Partenerii noştrii de la G Systems au dezvoltat o platformă online de urmărire şi control al producţiei, accesibilă prin internet din orice loc, care nu necesită prezenţa managerilor în fabrică, pentru a fi la curs cu ce se întâmplă în producţie.  La prima analiză ni se părea logic, ca fiind un produs (serviciu) online să fie promovat, valorificat tot online. Dar la o analiză mai profundă, am realizat şi am căzut de comun acord, că o campanie de promovare - comercializare numai online, n-are nici o şansă.

Ideea de bază este acum, că este nevoie de vânzare personală intensivă, focusată pe o nişă bine definită. Vânzare care poate fi susţinută de elemente online.

...mai departe