The online marketing is the 21st centuries most dynamic business field. The Asti Advertising company, with a long term presence on the marketing and management consultancy market, is been developing continuously it’s range of services. Starting with strong focus on (industrial) marketing consultancy, step by step we included in our offer the followings: human resource consultancy, marketing analysis, market researches, marketing strategy, education and training.

    The last years’ market and economical changes showed us the new direction to develop our company. Yes, normally it’s about online marketing. In the first period we only tried to promote online our company’s services. That’s  why we started this website too. It’s almost four years since then. The next step was to promote our partners’ business in online world. We began with very basics: SEO, cross links, blogs than the „more elevated stuffs” :).

    What we ha found out lately? Probably You’ll laugh. We found out that one can earn money online, and not only spend money for advertising. Maybe it was little bit late, but now we have a strong focus. Nowadays we spend most of out time with business trainings and online marketing researches: live testing and analysing new methods of the online marketing. Today’s entrepreneurs meet new and newer problems and questions day by day: domain name, SEO, CPC, online banner, affiliate, page ranking, link exchange, Google analytics, Google Ad-Sense, Ad-Words, referral programs, online surveys and so on.

    I am convinced that these expressions are well known for some of us, but totally strangers for others. Anyway these are only the iceberg’s peak for the online ocean.

    Our strong goal is to analyse, test and apply in a strategic way for our customors business and of course for our’s too. Our partners grow we grow too. Step by step as we test one of these methods we let it know to our partners and people interested.

    The first step was the First Online Marketing Beerstorming Mini- Conference from Szeklerland’s – Transylvania. We will present it in one of our next news.

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O experienţă nouă în marketingul (industrial) online. Noile tendinţe pe pieţele de larg consum, dar şi cele de tip business to business ne oferă produse fizice şi servicii cât de cât palpabile prin medii online. Acum am avut o experienţă inedită, mai precis vânzarea personală a unui serviciu online. Partenerii noştrii de la G Systems au dezvoltat o platformă online de urmărire şi control al producţiei, accesibilă prin internet din orice loc, care nu necesită prezenţa managerilor în fabrică, pentru a fi la curs cu ce se întâmplă în producţie.  La prima analiză ni se părea logic, ca fiind un produs (serviciu) online să fie promovat, valorificat tot online. Dar la o analiză mai profundă, am realizat şi am căzut de comun acord, că o campanie de promovare - comercializare numai online, n-are nici o şansă.

Ideea de bază este acum, că este nevoie de vânzare personală intensivă, focusată pe o nişă bine definită. Vânzare care poate fi susţinută de elemente online.

...mai departe