Industrial marketing
Industrial marketing or business to business marketing
Interesting concepts. What do they mean?
Business to business activity - economical or trade relations between business firms.
Business to business marketing - those types of marketing activity which reffers to business to business activities.
The industrial or business to business marketing shows a few similarity and differences too when it's compared with the "classical marketing".
Decision makers are influenced by subjectif and objectif arguments too.
Industrial marketing uses a lot of specific instruments for communication: expos and fairs, product catalogues, multimedia cd-s, outdoor advertising,
business ans technical magazines, product presentations.
Sales forces have an important role in business' succes, but they must be offered support to work efficiently.
"Sales begin long time before the salesman picks up the phone".
Asti Advertising has a long experience in industrial marketing on the romanian markets.